Leadership Foundation

Strategic Marketing and Communications

As part of our suite of consulting services we have devised a marketing advice and support strand for universities and higher education colleges.

It won’t have escaped your notice that marketing in higher education has changed. Marketing has never had such an important role in delivering growth. There is a new style of customer and a variety of ever more influential media creating constant pressure for institutions as they strive to respond in more personalised ways. New challenges, such as having to negotiate the international market and an increasing range of competitors able to provide higher education, make for complex and competing marketing pressures. Do you understand the full impact of your marketing? Alongside the need for accountability, how do you ensure that your marketing effort, strategically and operationally, is at its most effective?

Our highly talented experts will work side by side with leadership management teams to:

• help clarify the opportunity or problem, with strategic guidance to recognise market opportunities
• devise new plans for future directions and increasing competiveness
• define and implement marketing processes and operational plans that deliver objectives.

We offer the chance to rethink current operations or develop fresh approaches in support of the work that your marketing team is already doing. We are focused on determining marketing strategies, plans and operational solutions that develop the future direction of your institution. Our consultants will focus on practical strategic advice that is tailored to what will work for your institution. We are not about off the shelf solutions.

WHY THE LEADERSHIP FOUNDATION?
We are the only organisation providing leadership development and consultancy exclusively to higher institutions around the world. As a result we have extensive knowledge and practical understanding of how higher education truly works. Our major research programme considers higher education needs and developments in a way that no other consultancy service is able to do. The Leadership Foundation’s service delivers real benefits.

OUR TEAM
Our expert consultants – Rosemary Stamp and John Callen – have between them supported and advised many universities and higher education colleges in their strategic marketing
development and operational effectiveness. The services include:

• Brand strategy and competitive positioning
• Marketing strategy and development – in the UK and internationally
• Marketing processes and operational planning for outcome optimisation
• Competitor analysis – benchmarking across and beyond higher education
• Stakeholder engagement and effective communications – both internal and external
• Strategic communication, management and specialist skills development – for example running seminars for specific groups of staff
• Coaching and mentoring new senior appointments in the marketing and communications function
• Staff Engagement and Communications.

Rosemary Stamp’s objective strategic insight is an essential resource for institutions in today’s rapidly changing and competitive education sector. Her experience and depth of knowledge are outstanding and her understanding of brand positioning and strategic marketing is second to none. Rosemary’s ability to engage with colleagues at all levels in an institution makes her the sought after choice for the advice and support needed to make a real difference in challenging times.

John Callen has worked with us on a number of strategic and operational projects ranging from a market research framework to underpin the College’s Communications and Information
Strategy, reviewing our enquiry and applicant CRM within admissions, to providing strategic support in the development and implementation of the College’s market-focussed direction during changing times within higher education. His wealth of experience and expertise across a variety of universities, together with thorough planning and his eye for detail, have provided added value to the projects he has undertaken for us.

If you would like to have an initial, completely confidential, discussion about your thoughts, aspirations and options for the future, please contact:

For UK Projects
Tom Irvine, Director of Consultancy
M: 07590 808 031

For International Projects
David Lock, Director of International Projects
T: +44 (0) 7900 056 707