Leadership Foundation

Essentials of marketing your department, project or service provides an excellent introduction to practical marketing for higher education staff wishing to develop their marketing, communications or customer engagement skills. It will valuable to anyone in HEIs leading projects, services or departments and needing a better understanding of effective marketing techniques.

• It will provide those new to marketing with the skills to develop and execute, in collaboration with their teams, more effective marketing strategies and outreach plans. It will show them how to raise the profile of their project, service or department and attract the attention of key opinion formers.
  
• Participants will benefit from a greater awareness of how to market their initiatives internally, within the organisation, and externally.
  
• Delegates will learn the techniques to help them develop an effective, integrated approach to managing relations with their stakeholders and to become more customer focused.

SEMINAR OBJECTIVES
The session will enable staff to gain an understanding of the competitive marketing and communications context in which their services or departments function. It will provide them with an introduction to the professional skills and methodologies required to develop effective marketing and communications responses to practical day to day and longer term imperatives ad enable them to tackle the marketing planning process. It will enable delegates to share best practice through discussion and case studies. At the end of the session delegates will be able to:

• Apply marketing and branding techniques to services or departmental planning and how these should integrate with corporate marketing activity.
• Understand how to target and communicate effectively with diverse stakeholder groups.
• Select the best marketing methods to tackle "live" challenges and problems.
• Write an outline marketing plan for their project, department or service.

SEMINAR STYLE
The learning and teaching style of the day will be highly interactive with a focus on real life case studies, discussions and action planning to support future marketing activity and development when participants return to their HEIs.A “Q and A surgery” will be included to help delegates address the marketing challenges that they face in their institutions.

The seminar will be relevant to anyone wishing to know how best to market their initiative, project, department or service, from academic staff through to departmental administrators, admissions, recruitment, HR, estates and facilities, membership services, conference and events management, careers, library and IT staff.

If you would like to attend this seminar please return the completed booking form to Frankie Martin, Marketng Coordinator, T: 020 7849 6907

Fees
The event fees include all costs associated with:

• Lunch and refreshments during the programme times
• Materials
• External speakers