The Marketing Programme is for managers who are leading key projects or areas of operation within their institution and require a better understanding of marketing at a strategic level.
This one-day workshop has been designed to provide participants with an insight into the principles of marketing as well as the development of practical marketing skills. The learning and teaching style of the days will be interactive with a focus on discussions and action planning to support future marketing planning and development when participants return to their HEIs.
The Marketing Programme has been developed in association with Rosemary Stamp and Alan Warner, of Stamp Consulting, who have vast experience of marketing in the higher education sector.
The Marketing Programme is a development workshop for leaders, whether they are in academic, business or administrative roles, who would benefit from a greater awareness of how to market their courses or services internally or externally. Marketing professionals who are new to higher education would also benefit from attending.
The workshop will take place on: Wednesday 4 June 2008 at Congress Centre, 28 Great Russell Street, London, WC1B 3LS
Further details can be found via this link to the Marketing Programme section of the website.
Last updated: 29 April 2008