It may not have escaped your notice that marketing in higher education has changed. Marketing has never had such an important role in delivering growth. There is a new style of customer and a variety of ever more influential media creating constant pressure for institutions as they strive to respond in more personalised ways. New challenges, such as having to negotiate the international market and an increasing range of competitors able to provide higher education, make for complex and competing marketing pressures. Do you understand the full impact of your marketing? Alongside the need for accountability, how do you ensure that your marketing effort, strategically and operationally, is at its most effective?
Our highly talented experts will work side by side with leadership management teams to:
We offer the chance to rethink current operations or develop fresh approaches in support of the work that your marketing team is already doing. We are focused on determining marketing strategies, plans and operational solutions that develop the future direction of your institution. Our consultants will focus on practical strategic advice that is tailored to what will work for your institution. We are not about off the shelf solutions.
We are the only organisation providing leadership development and consultancy exclusively to institutions around the world. As a result we have extensive knowledge and practical understanding of how higher education truly works. Our major research programme considers higher education needs and developments in a way that no other consultancy service is able to do and we can deliver real benefits
Our expert consultants – Rosemary Stamp and John Callen – have between them supported and advised many universities and higher education colleges in their strategic marketing development and operational effectiveness.
The services include:
Contact Andy Shenstone, Director of Consultancy to find out more.
We are a membership organisation of and for a sector that has some of the brightest minds in the UK.
Our members are key to our strategy and form a community of higher education institutions with a clear commitment to and experience of developing leadership, governance and management capabilities at all levels. Academic and professional services staff from member institutions contribute to our programmes, projects and research and advise on benefits and services.
Find out more about Membership
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Meet the membership team, your national and regional contacts in the UK and Ireland, and LF networks.